Live it.
1LIFE didn't start as a brand. It started as a reminder to myself. The reminder came from watching people do incredible things and wanting to do the same. And while doing so, it became impossible to ignore that even the people who do the most incredible things in this life reach the end of their time. Even a life full of accomplishment has an end. So the only real failure is not living while you are here.
I've always been ambitious but being ambitious isn't the same as living like the ticking time bomb I am. So while 1LIFE started as a reminder to myself, I knew since this reminder changed my life so greatly I wanted to share it with others. The reminder to LIVE. And that's what you're seeing here today.
The goal isn't to build a brand. The goal is to build something so real, so worth being a part of, that people want to plug in to 1LIFE.
And it's already begun. With the people who show up every day living their one life. The run club on Saturday morning. The events. The people who say YES to life.
I want people from all around the world to share what "1LIFE" means to them.
All of us have a choice to make in this life and it's a choice to LIVE or a choice to WAIT. I hope in this life you choose to live.
1LIFE isn't one thing. It's a way of living. Every vehicle points to the same destination. A life lived fully, on purpose, without waiting. Pick the one or ones that make sense for where you are right now.
You already know you've got one life. The only question is what you're going to do with it.